43 responses

  1. Praveen
    January 28, 2012

    Thoroughly written and inspiring. It gives me moral boost to continue blogging on what I do on hashfold.com. It’s just a beginning for me at the moment.
    Thanks Antonio

    • Antonio Cangiano
      January 28, 2012

      Thank you, Praveen. Best of luck with your blogging adventure.

  2. paul firth
    January 28, 2012

    Hey Antonio,

    Nice article, I agree with all your points; I’ve got a relatively young blog on game development which I’m building up gradually – I wondered if you’d tried the micro-transactions model for increasing blog revenue? I sell the source-code which accompanies my articles and it’s starting to bring in a decent amount of money by itself:


    Anyway, thanks for the article again!

    Cheers, Paul.

    • Antonio Cangiano
      January 28, 2012

      That’s a very interesting approach, Paul. It’s a specialized form of the “sell your own products” revenue model that can be applicable to code-intensive blogs.

    • Jess Johnson
      March 29, 2012

      Hi Paul, that is an awesome idea. I never thought of making money selling code that way. Have you gotten any backlash from people for charging like this?

  3. Mich
    January 28, 2012

    You forgot the eleventh, I will help you:
    11. In order to become interested in technical blogging and therefore buy your book. I guess that for the American “lifestyle” it’s normal, but it is not, please, we need to stop these books: “How to become millionaire selling books to naïve people”, everyone: a little bit of common sense.

    • Antonio Cangiano
      January 28, 2012

      Thanks for stopping by, Mich, and for expressing your dissent. I’m not a fan of books that promise get rich quick schemes and other fluffy feel-good common sense either. However, there is nothing wrong with how to books that happen to be about softer skills (e.g., not programming or equally technical matters).

      My book is just that. It’s an how to handbook that outlines good actionable advice and provides a road map on how to succeed at a certain task (i.e., blogging). Its content was extracted from almost a decade of blogging experience. Many experienced bloggers who’ve read it have written to say that they found lots of useful tips within its pages. My book goes far beyond common sense, even though you’ll certainly find plenty of it within any good how to book.

      Likewise, this post and blog is meant to provide useful information for free. Will it help market my book? Certainly. I practice what I preach, and blogging is an invaluable marketing tool. I’m not ashamed in the least of such a goal. But the main point for me is to share information about a topic I’m passionate about and see other people succeed.

      Preparing this article took time and energy. It was worth it because the goal is to inspire people to blog. Blogging has changed my life and can do so for others. If some of those people end up buying and enjoying my book, that’s great. But that’s not the main goal as you implied in your comment.

    • Leon Katsnelson
      January 29, 2012

      And one more:
      12: To become a traget of the disenchanted who feel that they must express their displeasure with the world on someone else’s blog.

      Mitch, Antonio’s writing is spot on. Let me validate at least one of his claims. I offered him a job and moved him from Europe to Canada as a result of his blogging. Since then, Antonio has been an invaluable member of our team.

  4. Joseph
    January 28, 2012

    For me, blogging is part of learning model. I follow consume-produce-engage model for learning (http://goo.gl/3bp0t). I used that model to learn more about problem solving (http://goo.gl/4xhoV).

  5. Jaco Pretorius
    January 28, 2012

    This is absolutely spot-on. I’m not 100% sold on the ‘make money from blogging’ point, but I guess once your blog reaches a certain popularity level it’s inevitable.

  6. Vahagn Karmir Karapetyan
    January 28, 2012

    Hi Antonio, would you have any advice for a non-technical person? I personally blog about effective communication topics and issues dealing with human behavior. I look at research journals, books, and other sources and I talk about the concepts in these sources. I then apply the information to hypothetical examples that I come up with. It’s a way for me to better learn the topic while at the same time gaining indirect “experience” in some of these areas.

    How do I get myself noticed? How can I advertise myself and meet people? I have mentioned my blog in cover letters for positions that involve someone with effective communication knowledge. I also post my entries on facebook, google+, and twitter. Unfortunately, I don’t have any followers on my blog. I’ve had about 700 total views so far over 15+ posts but I really can’t seem to get much attention. I am not a working professional and I am currently looking to actually START a career. I thought a blog would help me do this while also allowing me to learn about new ideas and concepts.

    Thanks for any help you might have for me!

    • Joseph
      January 28, 2012

      I just subscribed to your blog. So there you go, you got your first follower :-) From my experience, let me give you few thoughts:
      1. You waste a whole lot of space in the top of your blog. People nowadays suffer from attention-span and if you want me to scroll to read, you have lost me.
      2. There is no indication of how to subscribe to your blog. Blogger offers a rss subscription code. Put that out code on somewhere top. Mind you, Google chrome is a popular browser and it doesn’t display the rss subscription in its address bar like other browsers
      3. Pick a theme and continue to write. That way you know whom you are talking to. If you are all over the place in your themes, people will not be interested. It could be a generalized theme (like problem-solving that I chose).
      4. Leave plenty of (relevant) comments in other’s blog. If you do it right, that will help you with both traffic and link-building.
      Good luck

      • Vahagn Karmir Karapetyan
        April 19, 2012

        I hadn’t seen this post. Thank you so much for your advice Joseph!

  7. Dhruv Chokshi
    January 29, 2012

    Can you stress a little more on how one can make money out of blogging?

    • Antonio Cangiano
      January 29, 2012

      Thanks for the question, Dhruv. I will cover this topic in greater detail in future posts (and it’s worth mentioning that I do so as well in the book). But basically, there are a few ways to make money blogging. Including only sources of revenue that are directly connected to the blog (e.g., excluding income from finding a new job through your blog), in order of economical potential.

      1. Selling your own products. For example, if you have a blog focused on JavaScript, you could write and sell a guide to learning JavaScript for beginners or a book on how to optimize the performance of JavaScript. It doesn’t have to be a book only either. People sell screencasts, courses, coaching programs, merchandise (e.g., t-shirts), etc.

      2. Selling other people’s products. Less time consuming than creating your own product, affiliate marketing is an incredible source of income for bloggers. Read a great book? Review it and use your Amazon Associates id to get a small cut every time a copy is sold through your link (within 24 hours from the click). In fact, you’ll get a cut of anything they buy, not just the book you recommended in that 24 hour time window. And it’s not just books. You can review hosting, software, etc. As long as you talk about quality products and disclose your affiliation to your readers, affiliate marketing can make you serious income (most of my income comes from this source).

      3. Sponsorships. If your blog caters to a specific audience, you may be able to find companies who are willing to sponsor your blog in exchange for some form of visibility (e.g., a media buy like a banner ad in a prominent position on your site). This means that you’ll receive a monthly amount (e.g, $200) from a company that’s interested in your readers. In the JavaScript example above, a company selling a JavaScript editor, a hosting company, or a programming course might be a good fit.

      4. Ad networks. Less economically rewarding, it’s the use of an automated system for displaying contextual ads. We are talking Google AdSense here, but there are other networks to consider. In particular, if there is a network that specializes in your particular niche, then your RPM (revenue per thousand impressions of your ad) can be much higher. Either way, the key is to diversify your income strategy and not stick with just one of these revenue channels. Most bloggers fail at monetizing their blogs because they don’t attract much traffic and then try to monetize it through AdSense alone. They don’t make much as a result (and this is why AdSense is sometimes referred to as blogger welfare).

      5. Donations. Some people place donate buttons on their blogs. If you have a very loyal following and you provide plenty of value to your readers, these can give you some extra tips. It usually works best if you say something like, “Offer me a coffee” or “Buy me a beer” with a nice icon next to it, rather than flat out saying “Donate”. You may also consider micro-tipping services such as Flattr, but again you’ll generally receive only very small amounts of income from this approach. One exception to this is occasional donation drives a la Wikipedia. If you know that your blog will need $X to stay up, you can make a post and invite your readers to donate towards helping you reach that goal. Certain blogs that are well loved by their readers have made thousands of dollars in the past by going this route. Keep in mind though that this approach has to be done only very occasionally (e.g., annually) and usually needs to be justified by showing to your readers what kind of expenses your blog incurs. If you run a blog in your spare time on a $10 hosting plan, you can’t exactly ask your readers to raise $5,000 for you. These kinds of drives are also harder to justify if you are already clearly earning money from other channels such as affiliate links, sponsorships, and ad networks.

      6. Micro-revenue sharing. Services like Readability reward bloggers whose articles are often read through their service. They give you a few cents for each person who reads your articles via Readability. If your articles are very popular, and you promote Readability with buttons on your articles, this may all add up to dollars, rather than cents. In my experience however, you’d need hundreds of thousands of viewers before seeing any serious income from this channel.

      That’s the gist of it. But again, I’ll go more in detail in the future.

  8. Mohamed Sanaulla
    January 29, 2012

    Really useful post, it just rejuvenated my interest in blogging. Looking forward to get a copy of your book.

    • Antonio Cangiano
      January 29, 2012

      Thank you, Mohamed. Please let me know if you have any questions.

      • Mohamed Sanaulla
        February 4, 2012

        I have a query regarding earning through the blogs:
        – I had an adsense account which I didnt use for quite a long time, because WordPress.com didnt support adsense integration and I couldnt use my account as a result. (not sure if it allows now). And as a result my account got closed recently and also my appeal for reopening of account was rejected. I had moved to a independent hosting sometime back and have been running my blog from there. I didnt really care about displaying ads as I thought the readers wouldn’t like them.
        Are there any other options of using online advertising apart from Adsesne., but something like Adsense?
        – I use a book referral (flipkart.com) links on my blog but that’s something like 1 book in 2 or 3 months. I do have a Amazon referral as well but I dont use their links much. How do you manage your book referrals? And are there other options where one can earn from referrals?
        – As a person who would read other blog posts, how do you feel about ads being displayed. I at times get irritated when people fill thier pages with ads often making it difficult to find the actual content.

      • Antonio Cangiano
        February 6, 2012

        Are there any other options of using online advertising apart from Adsense., but something like Adsense?

        There are many options, but I’d look into AdBrite and Bidvertiser. Once you are established, you should also look into sponsorships or selling ad spots directly with something like Buy Sell Ads.

        How do you manage your book referrals? And are there other options where one can earn from referrals?

        I’m not sure what you mean by “managing” book referrals. I tend to read lots of books and then review them or write collections of links to useful books on a given topic. When people click and buy, I get a cut. Amazon Associates is an excellent earner for me, and it should work for you as well. Other than books, there are affiliate programs for virtually everything including hosting, themes, software, and all sort of services. You can look into affiliate networks like CJ and Google Affiliate Network to find products and companies that are a good fit.

        how do you feel about ads being displayed. I at times get irritated when people fill thier pages with ads often making it difficult to find the actual content.

        The secret is to not overdo it. Don’t hide your content, and don’t trick the user into clicking on something thinking it’s real content, when it’s really an ad. Have some ads, tastefully placed. At least among technical audiences, you’ll also find that those who really hate ads will often opt for ad blockers like AdBlock Plus.

        Remember also that ads are one of the least profitable forms of income for most technical bloggers. Creating your own products or selling other people’s as an affiliate is where the real money is.

      • Mohamed Sanaulla
        February 9, 2012

        Thanks Antonio, looking into the links you provided.

  9. Carlo Pecchia
    January 30, 2012

    Thanks for the post Antonio: really interesting!

    The main (gross) benefits I can quickly see are (in order of importance): (1) skills improvement, (2) extende résumé and (3) network expansion.

    October 21, 2012

    This is my first day at Technical blogging.

    Thank you

  11. Arvind Padmanabhan
    June 1, 2013

    Good article. I started with blogging and got me interested in writing. Reading other people’s blogs and websites got me interested in the creation and evolution of technology. This in turn led to writing and publishing my first book on technology (http://theinfinitebit.wordpress.com). Bloggers can therefore make the transition to become book writers.

  12. vinodh
    July 4, 2013

    exhaustive list by you. I wanted to know this information exactly.
    Actually I had learn a lot here. Does bidvertiser has sponsors for technical blogs as well.
    most importantly I am buying your technical blogging book.
    further I am curious if they give job without interview because of blogging.
    that too in IT ?. I am a programmer with 15 years of server side java experience.
    I came here after seeing your book in pragmatic website.
    Though I have self hosted wp blog I didnt know how to proceed.
    pls reply as I believe you are a guru in technical blogging.

    • vinodh
      July 4, 2013

      do you have kindle edition of technical blogging book as well?

  13. Lyndon
    July 19, 2014

    Thanks Antonio for posting such as an inspiring and helpful article!

    For someone who is just starting to blog regularly and doesn’t want to launch their blog yet, which sites do you suggest contributing to?

    I’m looking for the ones that will give me the most exposure and pay the best one-time fee or recurring income.

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