My publisher, The Pragmatic Bookshelf, offers an interesting perk to its authors. It shows us real-time statistics for direct sales. Channel sales (e.g., Amazon) are not included in these reports but it’s still a useful tool to guesstimate overall sales. Looking at the direct sales subset to date, the numbers are encouraging. So much for […]
Is YouTube Worth Your Time as a Marketing Tool?
A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]