Today, I’d like to share with you a series of quick tips on how to become a better blogger. I will not focus on micro-optimizations like changing your call to action from blue to orange. Instead, I’ll concentrate on the major wins. Tip 1: Find out who your readers are Try to gain insight into […]
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Short vs. Long Content Posts
Is it better to write ten 400 words posts, or one 4,000 word post? The answer to the short vs. long content post conundrum, as it’s often the case in life, is “ it depends”. A frustrating answer, I know. But let’s inch our way to a better assessment of what exactly it depends on. […]
But I’m not an expert
For the past several years I’ve been an advocate of leveraging blogging and social media to boost one’s career (among other reasons). The common objection A common objection I get, particularly from people just starting out in their careers, is: “But I’m not an expert”. Fellow programmers are especially partial to this thought pattern. Listen, […]
Avoid the Abandoned Blog Phenomenon
Those who read my book know that I am a big advocate of scheduling content on a regular basis.[1] As Woody Allen famously said, 80% of success is showing up. He is right, you know. I believe that’s the case when it comes to blogging as well. Showing up on the blogging front means posting […]
Should You Give into Buzz Blogging?
Over the past couple of years we have witnessed the emergence of a new style of blogging. I call it Buzz Blogging as BuzzFeed was an early adopter of the style and stands as a prominent example in this field. I define Buzz Blogging as a style of blogging with the following characteristics: Headlines that […]
Why Should I Care About Your Blog?
When I visit a blog for the first time, I usually have one key question in the back of my mind, “Why should I care about this blog?”. There is no shortage of blogs and articles online, and in the face of such a huge volume of written content, why should I spend my limited […]