Marketing Won’t Save You

Programmers and other technical people tend to underestimate the importance of marketing. There is, in fact, a common dislike for marketing within many technical communities. In this blog, I talk a lot about promoting your content, building a mailing list, social media, etc, because marketing can do wonders for your site/project/career. Though I’ve advocated (here […]

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Avoid the Abandoned Blog Phenomenon

Those who read my book know that I am a big advocate of scheduling content on a regular basis.[1] As Woody Allen famously said, 80% of success is showing up. He is right, you know. I believe that’s the case when it comes to blogging as well. Showing up on the blogging front means posting […]

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Should You Give into Buzz Blogging?

Over the past couple of years we have witnessed the emergence of a new style of blogging. I call it Buzz Blogging as BuzzFeed was an early adopter of the style and stands as a prominent example in this field. I define Buzz Blogging as a style of blogging with the following characteristics: Headlines that […]

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5 Common Blogging Mistakes Made by Startups

Note: I, and this blog, are back after a hiatus caused by my recent cross country relocation, during which I shifted from life on the east coast to calling the beautiful west my new home. Now that I’m properly settled in, it’s high time we got back to business. Talk about bad timing though — […]

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