Archives for November 2014

Is YouTube Worth Your Time as a Marketing Tool?

A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]

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Should You Disclose the Date of Your Posts?

When I google for something and land on a blog, I usually start looking for clues about a post’s age. I’ll look at the address bar hoping to see a date in the permalink. I’ll look around the title and at the end of the post, searching for a “Posted on” label. Finally, I’ll take […]

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Google Killed the RSS Feed

The RSS feed is in a coma. Google put it in that state and, boy, have they ever dropped the ball on this one. It all started with Google’s attempt to steer their huge ship towards the mythical land of all things Social. You see, Facebook’s success really took a few giant tech companies by […]

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Should You Give into Buzz Blogging?

Over the past couple of years we have witnessed the emergence of a new style of blogging. I call it Buzz Blogging as BuzzFeed was an early adopter of the style and stands as a prominent example in this field. I define Buzz Blogging as a style of blogging with the following characteristics: Headlines that […]

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