We only get one life, so it’s important that everything we do jives with the overall direction of where we are going. It’s easy to get lost in so many small projects and not dedicate enough time for any of them to properly flourish. It’s a trap I’m particularly susceptible to, as I have far […]
11 Tips for Becoming a Better Blogger
Today, I’d like to share with you a series of quick tips on how to become a better blogger. I will not focus on micro-optimizations like changing your call to action from blue to orange. Instead, I’ll concentrate on the major wins. Tip 1: Find out who your readers are Try to gain insight into […]
Missinglettr Review
This is my review of Missinglettr, a service I love and swear by. If you are short on time, the TL;DR is that it’s a great service worth using to promote your blog on social media. Contrary to popular belief, social media has not replaced blogging. Social media is huge but blogging is still an […]
My Book is on Sale for Black Friday
This is just a quick heads up about a flash sale of my book. I realize most of my usual readers have already bought my Technical Blogging book, but if you haven’t, now is the right time to do it. My publisher is making it available at a 40% discount for a few days, whether […]
This Is a Post About Itself
Pay attention. This is important. This first paragraph serves the purpose of grabbing your attention and explaining what the post is about. In this case, describing itself throughout. Think of it as a template of sorts. This header introduces the subject This header introduces the subject I’m going to discuss over the next few paragraphs. […]
An Unusual Benefit of Blogging
Blogging has given me a lot over the years. A job, extra income each month for well over a decade, the downpayment on a house, many freebies, to name just a few. Still, when I look back for a moment, an unusual benefit sticks out. I’m talking about the gift of connection. Maybe, it’s the […]
My YouTube Experiment: First Month Statistics and Thoughts
As I previously announced, I began experimenting with YouTube. In this post, I’m sharing some statistics and thoughts from my first month. As a reminder, I launched three channels: Tony on Tech: about programming, technical marketing, and technology; Antonio Cangiano: about self-improvement; Take it Outdoors: about the outdoors and my hobbies. Views, Watch Time, and […]
Your Blog Is Not the Product
Occasionally, I receive emails from people asking me about blogging. Now that the second edition of my blogging book is out, the volume of emails has only increased. A common theme I see is people creating a blog, posting as often and as much as they can, only to run out of steam. Lots of […]
Automate Your Social Media Posts
In my book, I advocate posting to social media several times a day. If you only share your blog posts and random thoughts relevant to your industry, you’ll quickly run out of steam. The secret is to share both your own content and other useful resources as you come across them. You’ll want to increase […]
New YouTube Channel and Promo Video
My publisher, The Pragmatic Bookshelf, offers an interesting perk to its authors. It shows us real-time statistics for direct sales. Channel sales (e.g., Amazon) are not included in these reports but it’s still a useful tool to guesstimate overall sales. Looking at the direct sales subset to date, the numbers are encouraging. So much for […]