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Avoid the Abandoned Blog Phenomenon

Those who read my book know that I am a big advocate of scheduling content on a regular basis.[1] As Woody Allen famously said, 80% of success is showing up. He is right, you know. I believe that’s the case when it comes to blogging as well. Showing up on the blogging front means posting […]

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Which Blogging Platform Should You Choose?

Every prospective blogger must make a series of decisions. The subject, domain name, publication frequency, logo, font, you name it. All these decisions shape your blog. Perhaps one of the most crucial decisions that you can make is picking a blogging platform. I like to classify blogging platforms into three different categories: Hosted blogs. These […]

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Is Blogging Still Worth It?

A decade or so ago, Blogging was the hot thing to do. We all heard stories of stay-at-home moms, college kids, and unemployed middle-aged guys starting a blog about something like parenting, cooking, or fitness, who ended up creating a small digital empire. Best-selling book included. These days, however, you might find yourself thinking that […]

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What We Can Learn From Federico Clapis’ Success

Federico Clapis is an Italian artist who managed to attract quite a following in Italy. He did so by publishing hundreds of videos on Facebook and YouTube over the course of a few years. Truth be told, most of his videos are silly. Going on a date with a rubber vagina, type of silly. [1] […]

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How to Choose an Affiliate Network

Note: This is a guest post. If you are interested in guest blogging, please get it in touch. If you’re looking for ways to make money from your blog, you should consider affiliate marketing. In a nutshell, affiliate marketing allows online publishers to earn commissions by referring customers to a merchant. The way affiliate marketing […]

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Don’t Count on Ads

Dr. Dobbs is an iconic publication for programmers. Yesterday they announced that they’d be shutting down after 38 years of operation. Despite its growing audience, the site has failed to monetize those eyeballs to a degree that satisfies their parent company. Sadness aside, what’s remarkable here is that their number of page views grew while […]

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In Which I Share Statistics from My Blogs

One of the most enjoyable aspects of running a blog is, let’s admit it, checking out its statistics. [1] You can gain insight about your readers and figure out where your traffic is coming from. Above all, you can determine what’s working and what’s not in terms of content and marketing strategies. Just for fun, today […]

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How Often Should You Blog?

People who are new to blogging often wonder what the best posting pace to maximize the growth of their blog is. The ideal blog posting frequency will depend on several factors, including the type of audience and the subject at hand. Let’s narrow things down however to an acceptable range. I wouldn’t consider a blog […]

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Is YouTube Worth Your Time as a Marketing Tool?

A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]

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Should You Disclose the Date of Your Posts?

When I google for something and land on a blog, I usually start looking for clues about a post’s age. I’ll look at the address bar hoping to see a date in the permalink. I’ll look around the title and at the end of the post, searching for a “Posted on” label. Finally, I’ll take […]

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