Is YouTube Worth Your Time as a Marketing Tool?

Will it blend?

A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]

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Should You Disclose the Date of Your Posts?

Choosing a permalink structure

When I google for something and land on a blog, I usually start looking for clues about a post’s age. I’ll look at the address bar hoping to see a date in the permalink. I’ll look around the title and at the end of the post, searching for a “Posted on” label. Finally, I’ll take […]

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Google Killed the RSS Feed

Video Killed the Radio Star

The RSS feed is in a coma. Google put it in that state and, boy, have they ever dropped the ball on this one. It all started with Google’s attempt to steer their huge ship towards the mythical land of all things Social. You see, Facebook’s success really took a few giant tech companies by […]

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Should You Give into Buzz Blogging?

Over the past couple of years we have witnessed the emergence of a new style of blogging. I call it Buzz Blogging as BuzzFeed was an early adopter of the style and stands as a prominent example in this field. I define Buzz Blogging as a style of blogging with the following characteristics: Headlines that […]

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Why Should I Care About Your Blog?

When I visit a blog for the first time, I usually have one key question in the back of my mind, “Why should I care about this blog?”. There is no shortage of blogs and articles online, and in the face of such a huge volume of written content, why should I spend my limited […]

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Cyber Monday deal: Get Technical Blogging for 40% off

Technical Blogging 40% off

As the weather takes a turn towards freezing, I always start to think about the list of books I’m hoping to buy and read in the coming winter months, nestled inside all cozy and warm, away from winter’s notorious wrath. noIf you’re also on the hunt for some top-notch cold weather reads and/or if you’ve […]

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6 Reasons Why the Amazon Associates Affiliate Program Is Highly Underrated

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It is natural for bloggers who start to gather a following to consider revenue opportunities to reward their time and effort. Google AdSense is a popular option for its plug and play nature. Sadly, it tends to be a disappointing source of income for most bloggers. The average RPM (revenue per thousand impressions of an […]

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5 Common Blogging Mistakes Made by Startups

Note: I, and this blog, are back after a hiatus caused by my recent cross country relocation, during which I shifted from life on the east coast to calling the beautiful west my new home. Now that I’m properly settled in, it’s high time we got back to business. Talk about bad timing though — […]

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My Technical Blogging Book Is Finally in Print

Over the past few weeks I’ve been pretty busy around here, having just relocated coast to coast, from Toronto to Penticton, B.C. (my wife’s hometown). Nevertheless, something else pretty exciting happened while I was handling the move. I just found out that my technical blogging book is no longer in beta. I’m happy to announce […]

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Why Every Professional Should Consider Blogging

I often argue that professionals should share their knowledge online via blogging. The catch is that virtually anything worthwhile in life takes time and effort, and blogging is not an exception to this statement. So before committing your energy to such an endeavor, you may rightfully stop and wonder what’s in it for you. Is […]

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