Don’t Count on Ads

ABP

Dr. Dobbs is an iconic publication for programmers. Yesterday they announced that they’d be shutting down after 38 years of operation. Despite its growing audience, the site has failed to monetize those eyeballs to a degree that satisfies their parent company. Sadness aside, what’s remarkable here is that their number of page views grew while […]

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In Which I Share Statistics from My Blogs

Math Blog's Sources.

One of the most enjoyable aspects of running a blog is, let’s admit it, checking out its statistics. [1] You can gain insight about your readers and figure out where your traffic is coming from. Above all, you can determine what’s working and what’s not in terms of content and marketing strategies. Just for fun, today […]

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How Often Should You Blog?

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People who are new to blogging often wonder what the best posting pace to maximize the growth of their blog is. The ideal blog posting frequency will depend on several factors, including the type of audience and the subject at hand. Let’s narrow things down however to an acceptable range. I wouldn’t consider a blog […]

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Is YouTube Worth Your Time as a Marketing Tool?

Will it blend?

A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]

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Should You Disclose the Date of Your Posts?

Choosing a permalink structure

When I google for something and land on a blog, I usually start looking for clues about a post’s age. I’ll look at the address bar hoping to see a date in the permalink. I’ll look around the title and at the end of the post, searching for a “Posted on” label. Finally, I’ll take […]

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Google Killed the RSS Feed

Video Killed the Radio Star

The RSS feed is in a coma. Google put it in that state and, boy, have they ever dropped the ball on this one. It all started with Google’s attempt to steer their huge ship towards the mythical land of all things Social. You see, Facebook’s success really took a few giant tech companies by […]

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Should You Give into Buzz Blogging?

Over the past couple of years we have witnessed the emergence of a new style of blogging. I call it Buzz Blogging as BuzzFeed was an early adopter of the style and stands as a prominent example in this field. I define Buzz Blogging as a style of blogging with the following characteristics: Headlines that […]

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Why Should I Care About Your Blog?

When I visit a blog for the first time, I usually have one key question in the back of my mind, “Why should I care about this blog?”. There is no shortage of blogs and articles online, and in the face of such a huge volume of written content, why should I spend my limited […]

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Cyber Monday deal: Get Technical Blogging for 40% off

Technical Blogging 40% off

As the weather takes a turn towards freezing, I always start to think about the list of books I’m hoping to buy and read in the coming winter months, nestled inside all cozy and warm, away from winter’s notorious wrath. noIf you’re also on the hunt for some top-notch cold weather reads and/or if you’ve […]

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6 Reasons Why the Amazon Associates Affiliate Program Is Highly Underrated

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It is natural for bloggers who start to gather a following to consider revenue opportunities to reward their time and effort. Google AdSense is a popular option for its plug and play nature. Sadly, it tends to be a disappointing source of income for most bloggers. The average RPM (revenue per thousand impressions of an […]

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