Technical Blogging, 2nd Ed. Is in Print

I’m happy to announce that the second edition of Technical Blogging is now in print. It took several months to reach this point but the book is finally here.

Where to buy it

My publisher’s website offers the option to order a DRM free ebook (in PDF, .pub, and .mobi format) as well as a paper version. Even better, if you order both at the same you will receive a discounted price.

Check out the free excerpts that the publisher put out to get a feel for the book and my writing style.

It’s also available for pre-order on Amazon, should you prefer to buy it there.

Why should you buy my book?

Every day I encounter people who have much to offer to the world. Yet, their voice is never heard. Nobody knows about what they’re working on, their contributions, or their brilliance.

The main problem is that being good is necessary, but not sufficient, so to speak. You might be great, but if nobody knows about you, your opportunities are going to be limited.

My book will teach you, step-by-step, how to receive recognition for the work that you do. Blogging and social media can offer you countless benefits. Think growth, influence, and even money. My intention is for you to maximize these benefits.

Those who follow the plan that I present in my book and put it into practice will achieve significant results. I challenge anyone to prove me wrong.

I read the first edition, what’s changed?

If you haven’t read the first edition, you can safely go ahead and order the second edition now.

The question becomes a bit more challenging if you read the first edition.

This is not your college professor doing cosmetic changes to push out a new edition of a textbook. I spent more time writing this updated edition than I did writing the original from scratch.

Yet, this is an update and not a new book. The structure of the book remains roughly the same as the first edition. Roughly because there were some structural changes.

I included a chapter on time management and personal productivity. I added many tips (shy of 100) and collected them in an appendix. My SEO recommendations have been updated to the latest best practices. And I extensively expanded the social media strategy chapter.

In truth, I ended up writing a lot of new content throughout the book. I think I updated pretty much every page.

The blueprint I present in this edition is definitely more focused and streamlined. I spent less time focused on ways to monetizing a blog. In the process, I actually carved a clearer path on how to make money from your online presence (if that’s a goal for you).

There is no doubt in my mind that this is a better, more polished version of the book.

If money is not super tight for you, I would encourage you to invest in this second edition. Both SEO and social media have changed quite a bit in the past seven years, since the first edition. Otherwise, consider simply following the first edition to the best of your abilities. Outdated as it might be, it will still offer you some guidance.

What’s next

Now that I completed the book, I’m excited to revamp my own blogging on the three main blogs that I run (I sold my math blog a while ago). A newly launched personal blog on self-development, a programming blog, and this blog on technical marketing, of course. Stay tuned.

Finally, my heartfelt thanks to everyone who already purchases the 2nd edition. I’d love to hear your take on it anytime.