As I previously announced, I began experimenting with YouTube. In this post, I’m sharing some statistics and thoughts from my first month. As a reminder, I launched three channels: Tony on Tech: about programming, technical marketing, and technology; Antonio Cangiano: about self-improvement; Take it Outdoors: about the outdoors and my hobbies. Views, Watch Time, and […]
YouTube
New YouTube Channel and Promo Video
My publisher, The Pragmatic Bookshelf, offers an interesting perk to its authors. It shows us real-time statistics for direct sales. Channel sales (e.g., Amazon) are not included in these reports but it’s still a useful tool to guesstimate overall sales. Looking at the direct sales subset to date, the numbers are encouraging. So much for […]
Is YouTube Worth Your Time as a Marketing Tool?
A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]