This is my review of Missinglettr, a service I love and swear by. If you are short on time, the TL;DR is that it’s a great service worth using to promote your blog on social media. Contrary to popular belief, social media has not replaced blogging. Social media is huge but blogging is still an […]
social media
Automate Your Social Media Posts
In my book, I advocate posting to social media several times a day. If you only share your blog posts and random thoughts relevant to your industry, you’ll quickly run out of steam. The secret is to share both your own content and other useful resources as you come across them. You’ll want to increase […]
Is Blogging Still Worth It?
A decade or so ago, Blogging was the hot thing to do. We all heard stories of stay-at-home moms, college kids, and unemployed middle-aged guys starting a blog about something like parenting, cooking, or fitness, who ended up creating a small digital empire. Best-selling book included. These days, however, you might find yourself thinking that […]
Is YouTube Worth Your Time as a Marketing Tool?
A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]
Google Killed the RSS Feed
The RSS feed is in a coma. Google put it in that state and, boy, have they ever dropped the ball on this one. It all started with Google’s attempt to steer their huge ship towards the mythical land of all things Social. You see, Facebook’s success really took a few giant tech companies by […]