Before answering the question, “Should you use pop-ups?”, let’s start with two facts:

1. Your mailing list can be your most important asset on a blog.
2. Pop-ups are extremely good at capturing emails.

Essentially, they are a very effective, if on the nose, technique. Not having a pop-up signup is literally leaving money on the table. And that’s why they are so ubiquitous.

When you don’t see one it’s often either an ethical choice (the site owner decided to maximize user experience, not profit) or lack of knowledge of how effective these pop-ups can be.

I recently decided to run an experiment on Math Blog, going from an embedded form to a pop-up one, plus the existing form. I was blown away by the results.

On average, I received 20 times more email signups, and my mailing list is growing like never before. I thought I would receive some complaints about it. Surprisingly, so far nobody has opted to say anything negative about it. For this and other reasons, I now actually regret not adding one there years ago.

So should you use pop-ups? The answer thus far would seem to be, “absolutely”. I think that for most technical blogs, we don’t need too many qualifiers or caveats.

A tasteful cookie-based pop-up that appears only once some 10-20 seconds after the user has landed, or when they are about to exit, will probably do more good than damage to your blog.

Where it gets trickier is with programming blogs. Programmers are notoriously adverse to pop-ups and marketing in general. To date I have not placed a pop-up sign up on my programming blog. Following my Math Blog experiment, I’m really tempted to do. If anything, to see what happens both in terms of signups and complaints.

I suspect that submitting a post from my programming blog with a pop-up enabled to Reddit or Hacker News will likely generate some backlash. But I can only speculate until I give it a try, which I’ll likely do and then report back here.

Maybe I’m underestimating how much people, even programmers, are accustomed to pop-ups these days.

Ultimately, it comes down to a delicate balance between ROI and user experience. On the one hand, you want to maximize the number of people you capture, transforming them from random passerby to – hopefully – regulars.

On the other however, you want to provide a user experience that doesn’t disrupt whatever the user is doing (e.g., reading an article) or irritate their individual sensibilities (e.g., the stereotypical anti-marketing programmer).

It’s really up to you in terms of what you are comfortable doing. Knowing your audience is key as well. I think you don’t have too much to worry about there unless your blog is about programming.

Generally speaking, I would say don’t be afraid of trying pop-up email form out for a short amount of time before making a final decision.

And last, but not least, if you’re in the market for a smart pop-up that will let you customize cookie duration, when it appears, and so on, then I highly recommend Optinmonster or WP Subscribe Pro.

The post Should You Use Pop-Ups on Your Technical Blog? appeared first on Technical Blogging.

Sometimes it doesn’t matter. For example, if I’m searching for the answer to the question of how much hydrogen peroxide should you give a dog to induce vomit if they accidentally eat some dark chocolate[1], then an answer from 5 or 10 years ago is still very likely to be perfectly fine. The same is true of most history related question.

For better or worse though, I’m most apt to google for something about programming and/or technology (including electronics), so fresh information is normally the most relevant kind to me. I know for a fact that I’m not the only one who goes hunting for dates in posts as a sign of their relevancy.

A lot of popular bloggers have began to intentionally hide dates from permalinks and their pages to breath new life in their historical archive of posts. When you spent a long time writing a quality post, you really hope that it will be read and appreciated for a long time as well, and not quickly dismissed simply because it was published four years ago.

So should you date your posts or intentionally opt not to leave any clues behind?

Hide the date, and your visitors will stay on your site longer at the cost of frustrating some of them. Show the date, and others will leave right away. On the plus side though, they won’t be frustrated by not knowing whether the content is new or not.

It’s entirely up to you of course, but I have personally chosen to take a hybrid approach on this blog. I hid the date from the permalink as I think it makes the URL structure much neater. However, I have left the post template alone, and as such it includes a small date underneath the title.

This compromise allows me to address the user who wants to be informed about a post’s age, while at the same time not throwing it in everyone’s face right in the URL. Striving for honesty and usability is generally a good strategy that pays off in the long run.

If you choose to pursue the same approach, all you really have to do is change the permalink structure. In WordPress, this can be accomplished by going to Settings -> Permalinks and selecting Post name before saving changes.

Alternatively you can choose Custom Structure and input /%postname%/ for the permalink.

What’s your approach? Do you disclose the dates of your old posts?

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