What We Can Learn From Federico Clapis’ Success

Federico Clapis is an Italian artist who managed to attract quite a following in Italy. He did so by publishing hundreds of videos on Facebook and YouTube over the course of a few years. Truth be told, most of his videos are silly. Going on a date with a rubber vagina, type of silly. [1] […]

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Is YouTube Worth Your Time as a Marketing Tool?

A reader wrote to me with a question about whether YouTube was worth it as a marketing tool. The shortest answer I could give is that today YouTube is as important as having a blog. Here is why: YouTube, which is owned by Google, is the most used search engine after Google itself. When a quality […]

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