Today, I’d like to share with you a series of quick tips on how to become a better blogger.
I will not focus on micro-optimizations like changing your call to action from blue to orange. Instead, I’ll concentrate on the major wins.
Tip 1: Find out who your readers are
Try to gain insight into who your users are so that you can understand what kind of problems they face and how you can help them.
Tip 2: Make your posts as useful as possible
The guiding light for your writing should be bringing as much value as possible to your readers. This is why knowing who they are and what problems they face (aka Tip 1) is so important.
When you are writing a post, ask yourself, who is this useful for? Am I solving a real problem here?
Tip 3: Focus on a topic
It is tempting to write about everything that interests you, but in my experience, one achieves the greatest amount of success as a blogger when focusing on a particular topic.
This makes sense when you think about it. People discovering your blog thanks to a particular article are likely to be interested in articles on the same topic.
Tip 4: Make it obvious what you are all about
Related to the previous tip, not only should you focus on a particular topic, but you should also make it obvious what your blog is about.
Use your domain name, site header, sidebar, anything really, to get people to immediately understand the subject matter of your blog.
Don’t leave people guessing.
Tip 5: Be vulnerable
Although you want to be an authoritative voice, don’t forget to be human, honest, and even vulnerable.
In the same vein, feel free to share your doubts, questions, and even tales of what went wrong. It won’t likely damage you.
Quite the opposite, it can really help you and your blog to be more relatable.
Tip 6: Be bold and opinionated
While you should be honest and even vulnerable, don’t be afraid to also be bold and opinionated.
If you are passionate/certain/serious about something, have the courage to boldly show it.
Tip 7: Don’t mock anyone
The easiest way to get people to dislike you is to waste time mocking others.
You can criticize people, but if you come across as a bully, you’ll lose nice people in favor of those who thrive on drama and gossip. Not a worthwhile trade.
Tip 8: Write at least once a week
As with all endeavors in life, the more you write the better you’ll become at it. Especially in the beginning, practice as much as you can fit in your schedule, and make sure you publish at least one article per week.
If you run more than one blog, consider consolidating (something I’m now considering myself) so as to increase your output frequency.
One blog that publishes three articles per week is apt to have a far better outcome than three blogs, each publishing once a week.
Tip 9: Create series
Consider writing small guides and other longer content that can be split across a series of posts. These tend to do well in helping you grow your following.
People who liked the first part of a tutorial are likely to want to read the rest. Make sure you prompt people to subscribe via email or feed (though less adopted these days) to receive updates on the series.
You can even do reoccurring series where you write a given type of post ever so often. For example, a weekly round-up of articles within your niche that have recently caught your eye.
Tip 10: Write epic content
I know it takes a lot more time and investment but, as I mention in my book, nothing is as rewarding to readers (and Google) as epic content. Content that is radically useful and extensive, covering a given topic with a great deal of attention.
You can think of these types of posts as guides or mini-books of sorts. I’m talking about 3,000-10,000 words. Chances are, you won’t be able to publish a post this size every week, but if you do pen entries in this size range periodically, you are likely to grow your blog much more quickly.
They are also backlink magnets, as other people are more likely to link to your epic content than they are to your smaller posts.
Tip 11: Read other bloggers
The best way to improve as a blogger is to study those who are successful at it. Use your feed reader to subscribe to the best bloggers in your niche. Read what they write and how they write.
Feel free to incorporate those elements that jump out at you into your own writing. Also, staying abreast of sites in your niche is a great way to help ensure that you don’t run out of ideas for topics to cover on your blog.
There you have it. 11 tips that can truly transform your blog. The hard part is putting them into action. Not because they are complex – indeed, they are quite simple.
However, simple isn’t always easy. You will still need to put in the hours and work required to succeed, but doing so is certainly possible.
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