I wouldn’t consider a blog that posts less than once a month to be an active blog. [1] Conversely, a blog that isn’t powered by multiple authors and/or isn’t a professional news outlet or the like, probably shouldn’t post more than a couple of times a day at most. [2]

So we have a wide range here. From once a month to two or three posts per day. Which one is right for you?

My suggestion is to base the answer on a couple of factors.

First, your ability to produce valuable content plays a huge role. It is always, without a doubt, better to post great content less frequently than to post useless stuff for the sake of posting often. Based on the time you can dedicate to blogging and your speed in researching and producing posts, being completely honest with yourself, how many great posts can you comfortably push out each week?

For most people the answers is one or two a week at most. If you have to, it really is better to compromise quantity over quality.

The second factor is consistency. Are you able to deliver your set number of articles per week on a regular basis? [3] If you only write two articles per week on your good weeks, it’s far better to set your publishing schedule to one post per week and leverage good weeks to stock up in advance on scheduled posts. This will also save you from constantly feeling like you need to write everything at the last-minute.

Try to be somewhat consistent in establishing a certain posting frequency expectation among your readers. You want your audience to feel like your posts are a regular part of their week/month that they can look forward to and enjoy on a regular basis.

In the case of this blog, I’ve set an informal pace of one post per week. On my programming blog, I now post twice a week.

If you are already blogging with a certain regularity, how many posts per month or week do you publish?

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