As Woody Allen famously said, 80% of success is showing up. He is right, you know. I believe that’s the case when it comes to blogging as well. Showing up on the blogging front means posting new content on a regular basis.

However, after following a predictable trajectory, in the long run many – if not most – blogs end up being abandoned.

A blog usually starts with a bang. The author is hyper-motivated. They’ll publish a series of posts, share their blog with family and friends, get some good feedback, and then… Then life gets in the way, web traffic disappoints one’s lofty expectations, posting becomes less frequent and more sporadic, monetization efforts fail or fall very short of the mark, and so on until a blogger pretty much gives up on their site entirely.

But wait… they’ll be back here and there with an apology post for not having posted much lately, then they’ll publish a little more before, sooner or later, disappearing entirely.[2] Life, after all, keeps getting in the way, and it’s not like all of us can retire off of this blogging thing.

That’s the usual path to blog despair.

Several months ago I received the following email:

I just finished your book and loved it. I also read your blog from time-to-time. Why did you stop blogging?

The subject was “y u no blog”. Why I no blog, indeed. You see, if you follow the steps within my book you can avoid the predictable pattern of blogging abandonment that happens to most people.

Blogging is a river, not a lake. The constant stream of new content that you post on your blog is what gives it an edge over other forms of content publishing. It’s part of what hooks readers to follow you, rather than just consuming the existing content with no expectation regarding what is coming around the bend next.

Blogging’s nature is also a curse. That strength quickly becomes a weakness if you fail to produce new content.

Amusingly enough, I myself failed to follow my own advice. My pattern of abandonment was slightly different, however.

Thanks to my blogging expertise, I still managed to monetize my “semi-abandoned” blogs quite well. They continued to bring in a decent side, passive income. They still, relying on existing content, managed to keep a steady traffic of new visitors.

Lack of blogging success is not what lead me personally to stop blogging on a frequent basis. A lack of proper organization did. This was compounded by the fact that I run a multitude of blogs. So the degree of organization required to pull it off is much higher in my case.

Sure, I can sit here and blame the number of blogs I run. I can blame being particularly busy with my day job, I can blame the beautiful weather we have in the Okanagan, I can blame my recent renewed focus on my health. What about the government? Yeah, sure, let’s blame them as well.

The real reason is me. I failed to blog regularly not due to lack of time. We all have the same 24 hours in any given day. I failed to blog regularly because I prioritized other things instead. Including some things that weren’t actually worth my time.

In short, I didn’t have my shit together[3]. I often also fell prey to black and white thinking. “Yeah, I could write a random post now, but I want to get back into blogging when I can do so regularly”. And so over time, months, and then in some cases, years quickly passed me by.

The buck stops here.

After significant research into productivity, time management, and personal development I can finally say that I’m headed in the right direction. It’s a process of course, but I’m well into it and am now organized enough to pull off the multiple blogs regular posting trick.

I’ve already rebooted this blog (posts go live on Monday), and my programming blog (posts go live on Tuesday). Math Blog will also be rebooted this week.

I have another project under wrap, too, which specifically relates to said topics of goal setting, the systems needed to achieve them, personal development, and the general topic of attaining success. I will announce the specifics here when ready, so stay tuned.

Back to the topic at hand, here are seven key suggestions to avoid the abandonment phenomenon:

1. Set a frequency (publicly disclosed or not) of at least two posts per month.
2. Be predictable by always posting on the same day(s). Even better, have an editorial calendar.
3. Schedule in your calendar a time for writing posts. I find that two hours are generally sufficient for a good post. If you finish a post in less time, use the remaining time to write more.
4. Schedule your posts in your content management system (e.g., WordPress).
5. Keep a cache of a few posts to be used if an emergency that prevents you from writing that week arises.
6. Have an idea file accessible from anywhere (e.g., on your Dropbox, Evernote, or Google Docs) in which you keep adding future post ideas and headlines that come to mind.
7. Consume content that is relevant to your blog. Resources such as books, blogs, videos, courses, magazine, etc. This will stimulate your imagination and help you devise new ideas for topics that are worth sharing with your users.

In the near future, I’ll discuss some of these key ideas and provide step by step instructions where relevant.

The post Avoid the Abandoned Blog Phenomenon appeared first on Technical Blogging.

I wouldn’t consider a blog that posts less than once a month to be an active blog. [1] Conversely, a blog that isn’t powered by multiple authors and/or isn’t a professional news outlet or the like, probably shouldn’t post more than a couple of times a day at most. [2]

So we have a wide range here. From once a month to two or three posts per day. Which one is right for you?

My suggestion is to base the answer on a couple of factors.

First, your ability to produce valuable content plays a huge role. It is always, without a doubt, better to post great content less frequently than to post useless stuff for the sake of posting often. Based on the time you can dedicate to blogging and your speed in researching and producing posts, being completely honest with yourself, how many great posts can you comfortably push out each week?

For most people the answers is one or two a week at most. If you have to, it really is better to compromise quantity over quality.

The second factor is consistency. Are you able to deliver your set number of articles per week on a regular basis? [3] If you only write two articles per week on your good weeks, it’s far better to set your publishing schedule to one post per week and leverage good weeks to stock up in advance on scheduled posts. This will also save you from constantly feeling like you need to write everything at the last-minute.

Try to be somewhat consistent in establishing a certain posting frequency expectation among your readers. You want your audience to feel like your posts are a regular part of their week/month that they can look forward to and enjoy on a regular basis.

In the case of this blog, I’ve set an informal pace of one post per week. On my programming blog, I now post twice a week.

If you are already blogging with a certain regularity, how many posts per month or week do you publish?

The post How Often Should You Blog? appeared first on Technical Blogging.